Like any get-rich-quick scheme, bitcoin scams thrive on the gullibility of its victims. Just because it's a digital currency doesn't mean you can acquire wealth quickly.
Since digital currency is mainstream right now, we can't deny that there are a group of people who abuse it just to scam other people. The only way to protect ourselves from a scammer is to do a background research on the company or people that we are dealing with. We should be careful on the "too good to be true" offers because there is no shortcut to success.