I think it is vital and for some reason, a lot of crypto projects don't focus on it, they rather rush their project to raise money without realising that if they spent 3 months working on building a brand, community and hype they can be 2 or 3 times more successful.

I guess that they are worried that the crypto sphere might change so rapidly so I understand. Great read though, followed your medium channel and can't wait for more interesting articles.