The funds will be used to fund key activities such as Marketing & Sales (Users), Development (Wallet 2.0 & 3.0), Partnerships (Industry, Technology), and Customer Support (Users). The following is a rough relative distribution:
• Reserve: 5% of funds set aside for unforeseen/unpredictable costs.
• Legal expenses: 5% of funds planned for lawyers and legal consulting.
• Development: 40% of funds allocated for the rollout of the PAVO IoT platform, crypto-exchange maintenance and necessary adjustments.
• Community: 30% of funds will be used to expand adoption. This includes the growth and maintenance of our US and international community.
• Administration: 10% of the funds are slated for all associated administration costs.
• Marketing: 10% of the funds will be directed at PR, social media paid marketing, partnerships, affiliate programs and more.