Well this is another solution.  Make bitcoin so scalable that it doesnt matter.  However that is really hard.  Zero-trust offchain is one avenue, but its not clear how or if it can work; there maybe some 'crypto/computation physics' limits.  Unknown so far, but lots of people are interested to see if it could be done.  The existence of satoshi-dice didnt help as a catalyst - the scalability problem is known recognized and very hard, it didnt progress because we're at a technology limit unless and until someone can overcome it.

The problem as I see it is bitcoin has a scaling limit, like transactions per second, which it can support in full p2p bearer form.  It can be scaled but only at the cost of reducing its decentralization.  eg if block sizes go to 1GB, that counts me out of running a full node.  Its an issue because if you can only be a full node, with an OC3 line, most people will be pool mining without validating what they're mining, and then defacto control remains unavoidably central.  These will grow into large companies, be acquired etc.  And then become defacto policy points and they'd just as well sign contracts and stop mining.  OK so committed transactions can till prevent policy by making transactions opaque to miners, but it is not quite ideal itelf.

The other direction is that the minimum transaction value (implied by minimum fee) goes up, and the minimum bandwidth to be a full node stays p2p compatible.  But that implies bitcoin turns into a clearing network.  If its for large transactions its less interesting to users and will either disappear from lack of interest (remain as a whale speculator network?) or be co-opted and shaped by companies with a use for end-of-day clearing transactions - large exchanges, big payment processors.  All user traffic anyway would end up off-chain.  As the off-chain technology does not exist (and we dont know how to do it not for lack of trying), that means the off-chain technology will offer weak semantics: it will have need for central trust in offchain transaction servers, it will have risks of value seizure/account freezes, risks of the transaction server going out of business.  Probably 1 of 3 properties could be fixed, or maybe 2 of 3 (pick any two features conundrum style) if the business even care to try.  Many are "pragmatic" which is an ugly word.