Yes, so zero profit for company. So why is the mining company investing resources,time,people,focus on something like this, if we don't have competitive hashing chips ... i really don't get it.

EDIT : Also :
Upcoming scheduled to be happening (in time order):

Imminent repricing according to the market and the quantity.  LEAK (Cube)
Immersion cooling exhibition. LEAK
Blockchain-based exchange out of pre-alpha LEAK

Great PR !