Most ICOs do not need their own coin.
Teams just want to attract money and make up an unnecessary or repetitive functional. 2-3% of projects are worthy of attention, even fewer projects will be able to realize their idea and contribute to the growth of the price of the token. 99% of projects do not understand liquidity and money circulation and are simply unable to come up with an economy that will create a deficit. WP for many projects are written by marketing agencies and there is no economic content in them. More projects are experiencing problems with developers and programmers, for some projects they are simply missing. There are no professional investment consultants on the market, any ICO is just PR and marketing. ICO can be compared with a boiler - it is a prohibited practice in financial markets. Investors should be more careful. It seems that now professionals come to the market as an ALFA Rating, but it is not profitable for PR agency and projects simply can not distinguish listings from real analytical agencies in which professional analysts from investment banks have gathered like here www.alfarating.com