The biggest social networks problem for today is the fact that hackers can easily steal users data. This causes distrust among many users.
WebAd users have absolutely nothing to worry about, because this platform will use the IPFS.
What is the IPFS?
This is a file system. Something like Dropbox, only on a decentralized basis. IPFS will be the core of the platform. There will be stored all the documents, pictures, updates, profiles, etc.