It is also a ridiculous approach.  If they want to certify users, they should do that as optional KYC, AML certificates that regulated merchants in respective jurisdictions can request, which could be attached to wallets/identities, not to fully fungible coins.  The certificates should be non-transitive they attest to the identity of the user, not the coins.  They should be optionally sent - if the recipient does not request it, it is privacy destructive and a security risk to send identifying information to unregulated businesses and individuals.

Their technical representatives of Coin Validation should be ashamed.  How can someone who doesnt understand a concept as basic as fungibility and its relation to transaction costs, and the difference between identity and coins hope to exist in this ecosystem.  

What they are proposing so far at least as explained by the Forbes article is stupid, dangerous and just wrong.