I see your question has been well answered already by many before me. Just wanted to state the obvious(to myself at least) and mention for you to REALLY study the project ICO and take everything into consideration before you do try investing. Don't expect any ICO to be profitable(if that's what you are in it for). You want something you genuinely want to support and see thriving in the future thanks to your support, if it's supported massively and pulls through, you will see those financial gains as an added bonus thanks to increase of token/coin value. Hope this is helpful.
I agree, I wouldnt expect to make loads of money but rather feel like I want to support the project. Only put as much in as you feel entirely comfortable with.
I understand, they want to make a platform for travelers who study cultural objects. Why is there blockchain? Why can not do without it?
I browsed through their whitepaper and from what I understood they want to offer crowdfunding solutions for artists and make ticketing for cultural institutions and events more transparent. And thats basically the concept of crypto in general, isnt it? Making transactions more transparent and getting rid of the middleman (institution). Not sure how exactly this would work though, I suppose they need quite a big list of institutions?