buy the rights to Billy Giddy's name "Hostgator Dotcom"  and make him change it to Fuckface Nakamoto Satoshi.

Read : "the Island of Stone Bitcoins" article if you still don't understand.

Or read this to hear a further explanation of this purpousal/ alt coin project. in my own words.

https://bitcointalk.org/index.php?topic=332114.msg3594263#msg3594263