Marketing outgo is quickly approaching one trillion USD a year, yet much of this investment is wasted due to boosting client reluctance to disclose their individual data and typical inefficiencies in the methods in which market research is carried out. Present reward plans cost 500 Billion USD yearly in the US through the number of unused points is around 100 Billion USD leaving a lot of clients with reward points they neither use nor worth. Platform’s blockchain tech has the ability to impact strongly on the present state of affairs. The proposed token structure will move unloved prize points into valued goods that can be applied in exchange for assets, utilized for traded and investment.