Vanig simplifies and eliminates intermediaries and manual processes and brings in transparency to the entire Supply Chain process.
Removing the intermediaries/third-parties will make it cheaper for customers, but it also means Vanig will need to manage all aspects of the supply chain, which means a lot of hard work.
One of the major reason why product are expensive is because of the many level of middlemen so removing them will make product cheaper and available. I think vanig wili have to start small considering the magnitude of work involve.
The huge cut-off each middleman takes in a long supply chain is indeed a big problem. This way the local producers/farms only get a very little share of the profit.
It's very true and some companies for example Amazon and a lot of other Online Retailers will sell some items at a loss to encourage customers to buy more profitable items.
This is sometimes because there are so many middlemen/third-parties involved in the sale/delivery/marketing of an item, the company then needs to sell an item below market value to ensure its not holding dead stock and to still turnover a decent level of revenue.