Commonly, I think that is their first priority because they wanted to be known by more investors. Only advertisement is their gateway to achieved their goals and to be able to that, they need to risk some amount of money to promote more about their platform.
am sure they are aware of that since they have a marketing team already handling that issue sp atleast they will handle the loads of promotionals
If Orozu team is prioritizing on those marketing strategies and bringing more opportunities to the supporters with great promotional plans that would extremely reap through a greater success.