Since your clientele wont be from crypto(atleast at the beginning),ease of use will be crucial.How will users get their DBW tokens?
Since using crypto is still not a common practice, I think all projects should have ease of use. Projects should take time and explain how their platform should and can be used and with that bring new users closer to crypto.
It's already very common to guy credits on dating sites. I fail to see how this is any different.