It is difficult to explain why in different countries there are different rules for business.
Environmental projects must be supported at the state level. The first place should be ecology and not profit. For an example. In European countries, waste is put into different boxes (glass, paper, food waste and etc.). And they are successfully processed. In Russia, all fall into one garbage container, and most of the waste is not processed and rot on the landfills.
Ecology gets a lot of damage, landfill owners get huge profits. Polygon owners will be up to the last to hinder recycling, because they will lose profits.
Garbage is a serious problem. Without state support it can not be solved.
It's not even about support, but for example in the concept of taxation. If garbage is more expensive to burn than recycle, then obviously the enterprises will be engaged in its processing.