This coin is a good example of why not invest in new (not time-tested coins).
The purpose of puppeteers is the organization of the pump and dump.

http://fs1.directupload.net/images/180503/g5w9l67i.jpg

They have already made a whole bunch of money at this Firstcoin and now it is highly likely that this project will be abandoned.
Invest only in coins that are time-tested