More obvious is to airdrop to users, over a period of time, with fiat exchange setup for on ramp and listings across the most the large exchanges.  They have the people already and prominence to do all these.

We dont really know what the coin will be or expected to do, other than raise money which they have already apparently done.  I've always been of the view this would be for early round investors to exit instead of a conventional IPO, so the public will just be paying off someones investment.  Whats the use case for a token within Telegrams existing app?