Well, we find that there is no need to compete. While the TravelerToken system will act to reduce the number of intermediaries by creating a common infrastructure that can be leveraged, there will always be a need for companies that spend time and effort on pulling customers in, providing them with a nice experience, and offering support services. That will always add a bit of cost in the middle between the supplier and the consumer. The difference will be that instead of multiple intermediaries adding very little value to the end product, there will be at most one or perhaps more where actual value can be added. And that's where we come into the picture!