Any reason for the pump? Not that I'm complaining

I suspect it is from the Korean market Upbit getting a DCR/Korean Won (KRW) trade pair.
But I could be Wong
I never understand these new exchange listing pumps, couldn't Korean people buy decred using KRW before , even by buying Bitcoin first, and then trading for decred. Is the added convenience really worth paying so much more for coins you could have bought much cheaper another way. I just don't get it