When they premined enough to sell them on suckers who payed for coins before emunie was even released:
http://forum.emunie.com/index.php/topic/420-ann-emunie-pre-launch-sale-details-information-draft/

This is a new one.
But hey, why try to pump and dump if you can save yourself some trouble by sell them before you release your closed source junk @ 0.10$ each.

And by giving some people early access so they also can premine a bit, you get some people on your side who can convince others this isn't a scam.