The bitfence online store will accept its own HNY tokens as a payment method for it's many products and services .
Yes mate, that is absolutely true. I think it is good for the project as it will positively influence the popularity and value of its tokens
Essentially makes a constant demand for the tokens, which is good for the price.
Anything that increases demand would be good as it would continue to keep the value of tokens at a good level, maintaining token value is a really important part of maintaining the company as a whole