Do you think it's a good idea to do preorders on this new hardware or should I list it on the site when they're ready to ship?
For me both options are viable - a little boost for loyal customers would maybe be nice, like give them the option to buy 1 to x boards for themselfs before you re-open sale for everyone.
+1
Punin and co have certainly earned our trust with their excellent service and by honouring (and indeed exceeding) what they promised to do. I'm sure that they would continue to do so with further pre-orders. However, the pre-order model is not a good thing for miners. The feedback loop that would ordinarily slow the sales of mining hardware (or reduce prices) as difficulty rises is disrupted in the pre-order model and this leads to a big risk of over saturating the market and keeping hardware prices artificially high - we've seen this already. If all manufacturers were selling from stock, the market should develop a bit more normally (possibly/hopefully) and our stress levels might stabilise too

. I would definitely vote for in stock sales - keep showing the others how it should be done Punin!
Having said that, it is frustrating to keep checking the website every hour for new stock. Micky25's suggestion would be great - we'd all love to fill up our $1000 starter kits soon!