you are absolutely right when pointing out the strengths of the project.
at the moment it seems to me a very popular service of simple setup ico and for a fixed cheap amount.
this allows anyone physically start the procedure for collecting funds and releasing tokens.
the site of the company I really like and the fact that the project makes a person who knows the features of the industry give me optimism.
I showed the project to my friend who already have people who want to invest them but do not know how to start the procedure.
Even if we dont accent at the main product - the project should be popular with the related services described on the website.i think its better start then more others.
I see  use of blockchain in this project . I will follow it and add to the bookmarks.Thanks