I think if the MVP is ready and some kind of beta testing is out. A Hackathon or Airdrop to promote the project would be the right thing to do
In additional Airdrop distribution at this stage for the project does not see sense at all. Why are we doing this now, quite recently the company was bounty full and lasted a few months. First of all, we need liquidity in the market. This is what you need to do in the first place, or about the coin in General will forget.
Yes you are right, that wouldn´t make sense right now, but it´s a good way to attract some users after the platform is life. Same what for example paypal did and look how successful they did become for years