Both the technology and the price are of utmost importance. The technology comes first of course. Without such breakthrough technology, Bitcoin would not have reached the price it has right now. It is true however that there are a lot of people who came later with no other reason in mind but the price. There are a lot of people who are merely Bitcoin investors. I hope that as they are interested in Bitcoin as an investment, they will also come to realize that the technology is of more value.