The volume is rising and the price is dropping. How is this possible

I don't understand how come this project is so undervalued. Market cap should be way up, especially now with mainnet launched. How is everyone overlooking this project?
The team should put a little more effort into marketing and social media presence

I believe the marketing is currently at near 0 ..
This is because the project is manipulated by people that have a large amount of coins. They block the ask, sell into the bid and create panic.
Until there is strong enough news to overcome this with huge ask volume, they will continue to block any upward movement while they flip and accumulate.
Indeed that is just manipulation what is going on at the moment even development is going on very solid and some big release will happen soon. Whales are creating panic situation and taking control on big portion of the supply for FOMO situation. Weak hands will buy again at high price just stay calm down this will outperform other competitors soon.