I understand what you are saying however I have charted the bitcoin value/difficulty for the last year and it is at an all time low.
Basically, hardware or any kind should be worthless right now.
I think SlyFoxy12 is right...there is a bunch of noobs out there fueling these prices thinking that at ~625CAD mining bitcoins is gotta be worth it however when they realize how hard it is just to make a single bitcoin they will learn.
Oh well...what it is is what it is I guess