Yes and no.
Yes because I saw a lot of examples when small business been invested hardly when investors been told it's going to cooperate with cryptocurrency and blockchain. Some of the small business that tied up with crypto aren't even self-sufficient but still staying alive.
And no because it's so much scam that days so being tied up with crypto may hurt the reputation of the young company.
By the way its damn easy launching your own ICO now with help of MyWish project that allow you to manage an ICO without any programming skills. Why don't you look, it's just an info, however may be useful for you or your friends. Here is a link on their official site.