I'll keep my answer short, because it does genuinely seem like you want to know the answer. The reason most of these ICOs are failing, is because they are not bringing anything unique or useful into the market. There was an explosion of uninformed and starry-eyed investors when Bitcoin was in the news, skyrocketing upwards, but now that the hype has settled there are tons of regular people that were pumping up the prices that are exiting, selling their mining equipment and swearing off crypto for good.