IMO they're dicks. It would take 30seconds to integrate. Cut paste btc address.
Then sell if they want cash. Donations are the easiest use case for BTC.
I would imagine it would be more of a legal/accounting issue, not a technical one.
They could even use BitPay to handle the technical/banking integrations for a very small fee. Heck Tony might even donate the service to them as his donation (marketing would also be good).
EDIT: It looks like Tony has alread done something to help them:
https://bitcointalk.org/index.php?topic=128382.0