Wondering how bidium's auction service will differ from other auction sites like ebay (which is considered as the top most preferred online auction website)?

Though Bidium stated that users can expect an interactive  interface to increase user experience, i hope that they are already learning from ebay's over lapping auction categories and classes (and the we have it all concept making it complicated to search and look for an auction item). Hoping to see a more decluttered approach as auction item types, classes and categories piles up.