Hiring a millionaire or billionaire to get involved doesnt sound cheap.   I think Herocoin is going to win support on its merits longer term and when its a good working system it should find more natural supporters pop up and esports does have a ton of varied personalities some of whom just want to be involved in something that is doing whats its supposed to.   Theres a ton of hype in every LAN, tournament and even online games and some of that will come to Herocoin when it allows betting on each games outcome.
  Also actively marketing something still in development would be pushing something without first fixing the wheels back on, its the wrong timing not the best use possibly.