In my humble opinion you have two ways about:

- You don't have to use crypto at all; You will need to adopt a gamification approach where at certain milestones you gain or you unlock more features on your blogging platform. This is good because you don't have to invest in running and ICO and get going with what you have.

- If you decided to incorporate a steemit like approach you will need to consider many aspect one of which is preserving the value of the token and the price hold. Basically the economics to it.

My point is you need to set a clear goal as to where you want to position your blogging platform. Clear goals will reveal the answer as to which to opt for.

Your goals should be obtained from the problem you are trying to solve. I mean there are many blogging platforms out there; why yours?