There are many factors to consider what are the reason why the digital currency market is falling down. Firstly, the people are pulling out their investments maybe due to BTC is not profitable or they lose huge of money in the market, or they do panic sell whenever they see the market falling down. Secondly, mainstream media or social networking site is the cause because spreading bad news about cryptocurrency market will have a huge impact on the market. Third, the coin itself? yes, there are people who abuse the era of the crypto world they used it in order to scam other people.