To become a global business development center, Merculet uses blocking technology and a user attention assessment system (UAV), thanks to which the user's attention will be rewarded with tokens with added value. When users pay attention to any information, companies will appreciate this "attention", turning it into a part of the value chain of the company, for which users will subsequently receive a reward. Thus, the contribution that users make to the development of the web resource in a few years will be recognized and rewarded. This will bring users and business together in one seamless, seamless system that will lead to a sustainable development of the company.