How about ambasadors? big projects like bethereum or MoneroETC have ambasadors
We have established connections with social media influencers, and with their support we'll reach more people to promote the Atlas awesomeness Smiley
To be honest, projects like bethereum have put a lot of mk $ effort, it is normal since their backed by vc that will eat the cost. But since we are development platform, and not a for-fast-profit venture we're taking a lean and modest approach.