I think you nailed all the popular points of note.

If you look at most ICOs, the concepts are really shit...so be careful.

• Do your research on the technology's viability in the market
• Make sure the funding is relative to the amount of funds necessary to make the project work
• Look for projects that really have something unique and necessary for the current space (HINT: if you're paying attention, there are a lot of problems to solve)

I agree with ceferov, but add the caveat there are projects coming with more than (1) great idea, have an adoption strategy, and a great business model (very important).

Look for the projects that can revolutionize cryptocurrencies adoption and market acceptance.