I like that you are trying to find a solution for difficulties with entering the world of cryptocurrency because it is sometimes difficult for people to understand it. That is also good that you want to benefit everybody using your application. Good luck with it!
Yes, this project is really thinking a lot of ways how they can convince people to check cryptos and hopefully become engage to it. For now, let's watch and see how fixy network will make their project successful.
What the team did makes people trust more the project. It is very good to have this kind of strategy because it is very effective. It will make the project more interesting. There moves doesn't focus only to the teams project but for everyone.