holding will not get you nowhere. holding gives you an opportunity to earn high profit, and the demand that you are talking about will come when the project itself has a latest updates or plan that will make the price increase due to its demand.
I will agree to you holding will not going to nowhere i think holdings getting you into profit, It depends also to the people selling of their token so that's why the token will be growing up. And that's true the plan of the project or a roadmap of it.