It may come as a bit of a shock, but weve discovered the #1 reason why most scam ICOs fail:
Somebody realized it was a scam before the founders made off with the loot 
The takeaway from this unexpected conclusion is that if you want your scam ICO to be successful, make sure it doesn't look like a scam.
Unless of course you are the NASO ICO, which we think is the dumbest ICO ever.
Let us know what you think and if you've seen any worse...
https://www.tokenicide.com/opinion/launch-scam-ico/