The last time Bitcoin went up, traders and holders were happy with the price, but saddened by the terrible transaction costs. Unfortunately, sometimes the cost to move money is greater than the amount of money transferred. For crypto assets that try to be a direct replacement fiat money, bitcoin should at least be cheap to transact as cash.
If people still believe and use it, then such costs are acceptable to them and they are ready to accept this. Although now there is no problem to choose another coin in which this lack is not present. And perhaps not to lose both in price and in demand, there is much to review and improve.