There is a difference between coins and tokens. Many of the tokens are utility tokens that are meant to be used in a certain project.

Inbot (www.inbot.io) for example created InToken so that we are able to reward our community. We started off with fiat but soon realized that it is nearly impossible to manage 60k members in 161 countries in fiat.

So we now have our own currency that is equally fair to all of the community members and can be transferred to fiat or any other crypto after ICO. This also gives the community members the freedom to choose whether they want to hold InToken and follow the development of it or sell for something else.

There surely are many scam projects in the markets at the moment, so if you are planning to invest I would strongly recommend to do your research and maybe ask advice from someone you really trust.