I think your marketing is a little bit illogical actually.
This product is meant for ICO founders to help them write their whitepaper themselves, it's mentioned in the first paragraphs.
Most ICOs would just hire a writer to do that for them, no?
Why don't you market this product towards aspiring technical writers? That seems a whole lot more logical to me.
Also, I do think the price is a little bit on the high side, but maybe it's worth it.