Back in the dotcom days after the bubble popped, there was a notable difference between the companies that died, and the ones who were able to scrape by and subsequently go on to thrive. That is, the survivors had a good value proposition in that they were able to save their customers money. I won't get into the details, but think of it like hod dogs vs t-bone steaks. In a down-turn, more hot dogs are sold.
So the question for you, dear reader, is the following: Do you know of an alt-coin that has a really good value proposition? What is it, and what gives it value?