One of the common problems of every online company is lacking custumers support and
In order to have a successful business value chain, you must know how to catch the heart of your costumer and also you should have a good communication with your costumers, so that the costumers will build a trust and support, not only in your business but also in you.
I second this notion, companies nowadays should value the relationship between consumer and provider. This would help for customers to appreciate more of the company and its offers and would make a better look for the company. Gaining the heart of the public is a huge uplift for anything because it puts the company on very good light.