It seems like that the price hike was indeed caused by the fact that Augur was listed onto Binance.
Obviously we know that whenever this kind of thing happens, like a major exchange listing, prices inevitably go up in the short term. However, I think that this is pure hype right now and definitely not a good time to buy.
Augur has been around for a long time without much success. Development has been slow. It's hard to say that it's a good investment by any means, and pumps are only generated through public hype just like this time.