that's pretty misleading, i think and really bad advertising. the site is live and it confirms, on the site at least, the cashout of said 1BTC.
so i guess, lots of people are waiting for their free money, which will probably never show up, resulting in a burned reputation right before the start/selling....bad bad move.
The coins are "fake" coins, which are added to everyone's account when they create one. For this reason deposits/cash outs have been disabled.