The tactic is the most usual, you just need not panic and do not sell your tokens, because they are counting on it, you ask who are they? I think that over time you will understand that today's crypto-currencies are managed by some people.
Well when the market is falling the best to do is to trust the coins we have and just hold our coins until the market will recover and also buying alot of altcoins that has a very low price is also the bes thing to do when market is falling.