Service can be used not only in block-products, I understand it correctly? Is the problem that the developers are talking about is really acute?
You mean blockchain? I think the service is applicable to any loyalty program. I agree with the developers that such a service is necessary and will be sufficiently effective. Especially considering that they already have experience in creating such platforms
I do not quite understand why, in principle, such loyalty programs are needed. Does it somehow affect sales, business?
Exactly. This is an integral part of the brand. By the way, such a product is very easy to present integrated into large international companies