Good project with interesting concept. I thing it should be extremely popular and successful. So, good luck!
You are talking of the future if that will happen.
For now, the project looks like not performing due to the fact that it has low volume and not listed in big exchanges.
We can be lucky if it's a hidden gem that will be discovered in the future, but for now, like I said, it's not performing well.
You are right but, maybe they are doing good job behind the scene and wait to have a good product to start strong marketing. They actually told they will do it like that.